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18. Customer base. This can be tricky, but modest. If it is appropriate in your field chatting marquee clients, by every means do absolutely. If this is inappropriate, then describe the kinds of clients knowledge business consultancy for generally (e.g., “A Fortune-500 Manufacturer of Paper and Consumer Products”).
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Does that tool consumer debt to any person? Potentially, it may have some foot print. But if you don’t know how that one tool, that particular strategy plays out within your business plan, it won’t have value, no matter how valuable it is overall.