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Aqui na internet é possível desenvolver um novo tipo de advertising que ao invés de comprar, conquista interesse de seus consumidores, estabelecendo relações de confiança e ganhando sua fidelidade. Gleichermaßen kann eine Organisation Daten für bestimmte Zwecke des Direktmarketing verwenden, wenn es unmöglich ist, dem Betroffenen vor Nutzung der Daten eine Widerspruchsmöglichkeit einzuräumen, sofern die Organisation dem Betroffenen unmittelbar danach (und auf Verlangen jederzeit) die Möglichkeit einräumt, den Erhalt weiterer Direktwerbung (ohne Kosten für den Verbraucher) abzulehnen, und die Organisation den Wünschen des Betroffenen nachkommt.
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